Reducing Intergroup Conflict

In life we have all been in the cliques or â€Å"in-groups† or in other groups that were not so popular than those that were in the groups that rule the school or the office. There are groups in the workplace as well I know that it sounds very childish, and we have all deemed it middle and high school behavior at its finest. There is a belief that those that indulge in this particular behavior either didn’t belong to one of these social groups and grew from an â€Å"ugly duckling into that beautiful swam do there best to re-live those â€Å"glory days† that they did not have a as teens.These groups teach youth prejudice and discrimination of others as well as intolerance these negative influences spread like wild fire. Most of all these intergroups teach youth and others on the outside to stereotype those that are in the group and around those in the groups without those that are doing the stereotyping to know that personal on a personal level. I have personally been stereotyped because people that I have hung around because of how they others in the group carried themselves outside of school.Even though they were my friends in school we didn’t hang out that much after school yet I was called names and talked about until those that were slinging the mud got to know on an individual level. I understand that people do these things so that they can fit into the group also for peer pressure as well so that they can look cool and hip to others in the group, and then there’s a deeper level of ehy that they are starting or in these types of groups. The simple reason is that they just want to fit in and be wanted by someone.Then there are your gangs some of those that join for the acceptance of others join because their families members joined just because it looks cool. There are some that join for protection they don’t believe in what the gang stands for the just want to be apart so that they won’t get picked on like others around them. These groups are growing bigger and bigger some of them are having greater negative impact on our youth today. What we have to find out are more ways to reduce the negative affects on our children and their schools.The South-Western college Nelson-Quick glossary defines an intergroup conflict is between two groups or organizations. (Nelson-Quick glossary,2000) Knowing what intergroup conflict is we can look at youth in detention center some of these kids are already in gangs when they come into the center. In the center they all have one thing in common is that they all have some type of hostility, discrimination, prejudice, stereotyping towards others in the center.These juveniles have these things in common so that branch out from a bigger group into smaller groups some of these youth are already gang members so if they are in the same gangs they group in together. Since they are in the same place as those rival gangs conflicts start to arise between the groups , and there are those that are not apart of any gangs just civilians casualties. Some of them join in the gangs in order to keep from being hurt or just the fear of the gangs in such close quarters.There are some things that bring about these conflicts in the groups which are prejudice, stereotyping, and discriminations. Prejudice is the unfair feeling or dislike for a person or group because of sex, religion, or race. Stereotyping is to believe that all people or things have a particular characteristic are the same. Discrimination is the practice of treating people of different group from other groups because of their differences.(Merriam-Webster 2013)When you have these behaviors all in the same place there at first is tention which if there is no one there to form solution of how to stop the tension from going in to from blown hostility people can be hurt. These negative emotions and behavior only feed the tension and violence that is around the center. Lets look at the key confl icts that bring on the violence stereotyping for starters when they other gangs see their counterparts and what they have been taught and told about the other groups.For an example, when certain gangs sees rivals they the make assumption about how that person or group live, interact, or speak. With discrimination can be seen as the top concept of why the conflicts arise around us the gang can see someone of the a different gang and treat them different from those of their gang. For example, If one of the member same gang is working in the lunch line and give a little more food to his â€Å"brother† than the guy from the other gang he actually gives him less and spits in his food as insult to injury.This can start and conflict or turn on that is already begun into something much more where others get hurt because of what happened in the lunch line. With prejudice when dealing with gangs they are taught that the gang is family that you have to have total trust and belief in the gang from the day you join until the death. Some of those that are in the gangs that are what we will call legacies they have been taught from childhood to not like those from a different â€Å"hood. † They are taught to not lie them because of where the stay, how they dress, look, and what colors they represent as a group.So in these close quarters there is a need to reduce those intergroup conflict so it can spill out from the detention centers into the neighborhoods. On way the Hewstones article talks about is direct approaches such as interventions are used with motivational processes Monteith (1993) can up with â€Å"prejudice and compunction† this take low-prejudice individuals and bring them to awareness using â€Å"is-ought. † This process brings out the discrepancies of the individuals personal values and how they act towards others of different characteristics.Using this process is to activate the self-guilt that the individual has which the mechanism takes hold and reduces the bias of others. Indirect approaches Leippe & Eisenstadt (1994) they use a different way they indirectly reduced bias by inducing the non prejudiced behavior in those that showed less bias in their attitudes which were in line with their behavior. Empathy also showed a very promising result with individuals with the cognitive and emotional aspects which showed desired results in generalized positive feelings towards person and groups.Decategorization can work because it takes two mutual and reciprocal cognitive processes differentiation there distinction made in member of the out group then its personalization which those in the out group are seen for their uniqueness which is related to self. This method takes one from the in group after they have been individuated and introduce them into a the out group which in doing this remove the favoritism bias away from the group. Recategorization which takes those that are not in the popular group and bring one th at is in the popular group in to the out group.This alters and tips the scale so that the bias that was there over time is chipped away as well as broken down walls that were once there. To help these youth we need programs that going to breakdown the bias that have been taught and learn for some of them from childhood for others a little bit older. It is best that we take away from the glamour of being gangs teach them to love themselves as well as others and embrace differences in others around them.  (Hewstones, Rubin,Wilis, 2002)We need programs such as teamwork program such as; grow with the Earth grow in your life we have them to start a garden where everyone work together, Wrap session which talk about things that are bothering everyone this is where everything is put out there on the table to cut some tension in the groups, Mentor program for younger kids that are heading down the same path to show them how they can help those that are coming up give them a chance for a be tter life. Mortality this is a way that can have those gang members to see what happens when the glamorous side of gang life fades.

Comparison of Freud’s and Plato’s Aspects of Human Character Essay

Aspects of human character have been discussed in a number of fields; inputs from the philosophical and political perspectives can be identified by how human character is in place with respect to the society whereas concepts from the psychological field can be observed to focus more on the individual and its relationship with his environment.   Such is demonstrated by Plato in his The Republic which can be seen to potentially contrast with Sigmund Freud in his discourse in Civilization and its Discontents.   Plato had apparently came up with literature describing a functional society according to certain controls needed in order to establish a civilization according to certain ideologies such as justice, authority, and the ideal state, among others.   Freud, on one hand, tackled a world that is already in existence and presented an analysis on life and reality. From this, when it comes to their respective discussions on the human character, Plato’s The Republic presented how human character should be while Freud discussed what human character is through instinctual drives.   Plato’s prescription for the Guardians, the social class tasked to rule the society, mentioned that their education should emphasize their â€Å"love for wisdom† and â€Å"high spirits†.   This characterization can be therefore compared with Freud’s discussion on Eros and Death; the comparison can thereby give way in identifying whether their references for the twin aspects of human character were the same or not. Plato’s â€Å"Love of Wisdom† and â€Å"High Spirits† Plato proposed the formation of a social class called the Guardians who would rule the society.   Given the great responsibility that is going to be vested in them, these Guardians are proposed to learn certain aspects that would make them an effective ruler and manager of the state.   In this case, it was brought up in the discussion in The Republic that â€Å"[†¦] it’s our job, as it seems, to choose, if we’re able, which are the natures, and what kind they are, fit for guarding the city† (Book II, 374e).   Hence, the discussion resulted to a description of the Guardians, as follows (Book II, 376c): â€Å"Then the man who’s going to be a fine and good guardian of the city for us will in his nature be philosophic, spirited, swift, and strong.† The context in which they discussed the trait of â€Å"love of wisdom† (Book II, 376b) apparently referred to the philosophical leanings of the Guardian.   In addition, possessing the love of wisdom is also associated with having the â€Å"love of learning† (Book 2, 376b).   It can be gathered that â€Å"love† in this context is based on having the nature to pursuit a deep interest for knowledge thereby demonstrating how an individual can have the characteristic of an ideal ruler. In addition to the discussion on â€Å"love of wisdom†, possessing a high spirit or â€Å"spirited† is also seen as a significant characterization of a Guardian.   The characters initially discussed this aspect in the context of citing animal behavior, hence, demonstrating that the high spirits may initially come from the individual’s courageous nature.   What makes the human distinctive from the animals, as seen in the discussion, is how this ideal person also injects a sense of gentleness in this instinctive characteristic (Book II, 375c): â€Å"Yet, they must be gentle to their own and cruel to enemies. If not, they’ll not wait for others to destroy them, but they’ll do it themselves beforehand.† In this case, what they are looking for in a Guardian is someone who is â€Å"gentle and great-spirited† (Book II, 375c); the challenge, however, as noted in the dialogues, is how these two traits oppose each other. The concept of â€Å"love of wisdom† and â€Å"high spirits† in Plato’s work, in the context of Guardians’ characters, clearly show that they are discussing human characteristics that are admirable.   The twin aspects of human character, in this case, show how these two characteristics complement each other in which case, the ideal person for the function is some who is spirit and by nature, philosophical. Freud’s Eros and Death The context in which Freud discussed Eros and Death in Civilization and its Discontents is how these two instinctive forces, albeit opposing, work together in life.   As Freud discussed (66): That is to say, as well as Eros there was an instinct of death. The phenomena of life could be explained from the concurrent or mutually opposing action of these two instincts â€Å"[†¦] A more fruitful idea was that a portion of the instinct is diverted towards the external world and comes to light as an instinct of aggressiveness and destructiveness. In this way the instinct itself could be pressed into the service of Eros, in that the organism was destroying some other thing, whether animate or inanimate, instead of destroying its own self. Conversely, any restriction of this aggressiveness directed outwards would be bound to increase the self-destruction, which is in any case proceeding.† Although Freud noted that Death, which is also associated with destruction, and even Evil, may â€Å"name his adversary not what is holy and good, but Nature’s power to create, to multiply life–that is, Eros† (68), he noted that Eros and Death can be â€Å"alloyed† with each other, thereby resulting to an integration which hides either purpose.   An example Freud cited is how this is evident in sadism in which destruction can also bring satisfaction, the very idea in itself brings a certain degree of enjoyment. Conclusion: Comparison Based on the above discussions, the contexts in which Plato and Freud discussed â€Å"love for wisdom† and â€Å"high spirits†, and Eros and Death can be regarded to be total opposites.   For Plato, how these human aspects function is for the purpose of greater good; the ideal nature of the individual in the form of the Guardians is meant to benefit the society which the Guardians are tasked to serve.   In this case, the intent to define these traits, which is the union of philosophy and spiritedness, is meant to put together an exceptional leader.   In Freud’s discussion, on one hand, presented a justification as to how two opposing ideas, Eros and Death, actually work, and how these are in fact a reality of human nature. Plato and Freud discussed human nature in different contexts: for Plato, the opposing twin aspects of human nature (â€Å"love of wisdom† and â€Å"high spirits†) can be reconciled and further enhanced through education, thereby resulting to an ideal functional leader for the ideal city.   Freud, on one hand, discussed how the opposing Eros and Death do exist in human nature and how this is exemplified by the presence of satisfaction in destruction; the integration of Eros and Death may not result to an ideal person, but this demonstrates the humanness of the individual. Apparently, the similarity ends there; the similarity can be seen in the seed of the argument which is how opposing ideas do work together as a part of human nature.   Both demonstrated how internal contradictions further contribute to human characteristics that lead to how people eventually function.   In this case, the premise of their discussion is the same yet the intent of the discussion is different.   For Plato, the marriage of â€Å"love of wisdom† and â€Å"high spiritedness† gives way to an ideal class in an ideal society whereas Freud’s â€Å"alloyed† Eros and Death benefits the destruction more because it is in the face of Eros that Death can hide. Upon a close reading of the texts, there is also a similarity of the premise in terms of these two works; Plato’s The Republic contains a series of discussions leading to the definition of an ideal state whereas Freud’s Civilization and Its Discontents showed how the individual can be in conflict with the society.   In addition, both agreed how the implementation of laws can establish control in a society basically manned by individuals with baser instincts; however, Plato pointed out how education can manage these instincts and how people can be formed into functional citizens while Freud mostly highlighted how individuals will be always governed by the pleasure principle.

Gideon Katey Fayorsey’s Manifesto

Manifesto Madam electoral commissioner, Honourable executive manageress and supervisor of studies, Teaching and unteaching staffs of this noble institution, Enthusiastic student, co-aspirant, Invited guest, Distinguished ladies and gentlemen I greet you all. My name is Gideon Katey Fayorsey vying for the office of the school prefect and I deem it an honour to stand before you this morning to read my manifesto.As we all know here comes another election season or era which is characterised by the handing over of spiritual and physical batons from the old Elijah’s to the new Elisha’s First and foremost I would like to tell you reasons why you should vote for me, there so many reasons but I would like talk about three of them for the sake of time, to begin with I would like to tackle discipline As we all know discipline comes first in the life of an academician. We also know canning is not the only way to discipline a child but counselling which is a also very good way of d isciplining a child.Which I have started doing through spreading of the gospel. Comfortably seated Ladies and gentle imagine you disrespected a teacher when the teacher comes to the class teach will you be able to concentrate? No you cannot concentrate because at the first place you cannot look at the face of the teacher this cause many students to dislike and fail a particular subject. I Gideon Katey Fayorsey about to be elected will ensure that discipline is held in the highest level Secondly I would like talk to you about the reading of your books.Nowadays literacy week is part of our academic activities but still students find it very hard to read their books which isn’t good because the is a saying that â€Å"A man who does not read gets constipation of thoughts and diarrhea of words† I will make sure all students read at least two story books a week. And the last but not the least is My ultimate priority of the â€Å" Ancora Impara† which simply means that the attitude of learning shall I hold indisputably to ensure that my time shall see a considerably rise in academic performance with the blare of a trumpet so that we can all say something has happened out of the blues.Finally I will like to cast your vote for it is what is going to catapult me into unleashing my daring ambition. Vote for Gideon Katey Fayorsey this your decision to have a change of lifetime for it is said that â€Å"The journey of a thousand mile begins with a step† and that step is to be taken by you by voting for me. Vote Gideon Katey Fayorsey the potential potentate who has the power, ability, capability and capacity to head you towards the attainment of your aspiration. Vote and vote wisely for your vote is your greatest power and secrete. God bless you all! God Bless Great St Paul’s !! God bless Lutheran!!! Thank you all.

The Lawn Tennis Association of England Essay Example | Topics and Well Written Essays - 3500 words

The Lawn Tennis Association of England - Essay Example A lot of attention has been given to the association and its plans in the recent past however, mainly due to the structural changes which took place in the LTA, allowing for young, highly skilled professionals to become associated with the organization, individuals who, in the long run aimed for British tennis to become more accessible to the masses. The LTA introduced its Blueprint for British Tennis in the year 2006 under the directorship of Roger Draper, a plan which documented the direction in which the board wanted to take the British Tennis in the future, and the means that the LTA would take in order to achieve the goals that it had set for itself in the long run. This essay discusses the Blueprint for British Tennis, its major components, highlights and discrepancies, and in general, presents a critical analysis of the plan that has been presented by the LTA as its modus operandi in the years to come. With a current following of about 26.9 million supporters, tennis is the second most popular sport after football (as per the number of people following its progress). Tennis, a game which originated in the United Kingdom in the eighteenth century, is a sport in which the British, ironically, have been lagging far behind than their contemporaries. The LTA is the main governing body of the sport of tennis and makes all management related decisions related to it. Apart from this, the LTA is also responsible for the long-term policy making for the betterment of the game and is actively involved in the selection, training, and development of the future generation of the British tennis players. Following is a summary of the organization’s work, its structure, and its major allies. Since the February of the year 2005, the LTA has been operating according to the new structure that was decided upon in the LTA council in 2004.

Trace the Roots of Conflict in Iraq Essay Example | Topics and Well Written Essays - 2500 words

Trace the Roots of Conflict in Iraq - Essay Example The detail of the statement is illustrated in the later part of the paper with adequate supporting evidences. Introduction to International relationships: Rules and regulations play an in evident role in the development of a society. A productive output of a society witnesses successful adheres of rules and regulations. Thus, the system provides the base of an efficient society complementing productivity in a peaceful environment by following legislations commercially and individually. The development of society is closely interlinked with the development of business of an economy. The interrelation between the two in a microenvironment (Social, economical, political, technological) is that of a stake holder. Business is the keystone that supplements the development of a society and spares funds for necessary resources to permit the development and welfare of society. Hitherto, control of power through legislation enhances the capacity of conjunctional development for uniform advance ment. The point of view is attempted to be illustrated with the help of diagram illustrated below; Two way shared understanding of Legislation The reputation, innovation, competiveness and growth of society and business are interdependent upon corporative adherence to legislation by the two. Imbalance of each unit can cast massive negative impact on maturity of microenvironment. The contemporary era is a period of rapid international growth supporting the features of globalization resulting in constant evolution of traditional concepts. Journalist Thomas L. Friedman, in The Lexus and the Olive Tree defines â€Å"globalization’ as (FRIEDMAN, Thomas L., 2000): †¦the inexorable integration of markets, nation-states and technologies to a degree never witnessed before—in a way that is enabling individuals, corporations and nation-states to reach around the world farther, faster, deeper and cheaper than ever before, and in a way that is enabling the world to reach into individuals, corporations, and nation-states farther, faster, deeper, and cheaper than ever before. The origin of the study of International relations aroused from the effects of the globalization such as pluralism and regional integration. Pluralism is the political philosophy which acknowledges diversity and supports methodological metropolitans. A society can be regarded as pluralistic on the basis of the fact multicultural aspect of the country because of the residents of different tastes, values and beliefs. (HUI, John, 2011). The thought behind the formulation of the study of International Relations was to determine social constructivism based on human awareness rather than materialism. (JACKSON, Robert H., S?rensen, Georg, 2007). Hitherto, the theories of International Relations can be categorized into Realism, Idealism and Constructivism. The idea that resolves the scope of the three fields is the projection of the ground concept of power and its execution in the social wor ld. Realism; The school of scholars that support realism theory previews International relations as anarchical, which studies and propose model for distribution of power among states. (GRIFFITHS, Martin, 1999) Idealism: The theory of idealism emphasizes on law and a law regulatory body that advocates the interdependency of the entities of common interest and values and derives focus on common interests. Constructivism: This theory states that every country have its dissimilar state based on political culture, policies and history.

Ruskins Influence on Victorian Architecture Essay

Ruskins Influence on Victorian Architecture - Essay Example For many years, theorists in Victoria believed that a building not only conveyed meanings but also communicate these meanings in deep precision.1 The meanings communicated vary widely from the society, past, present, the architect, occupants, materials, man, God, its functions, among other meanings, all encoded in its form. However, most Victorian authors believed that between the Middle Ages and the 19th century, the unique architecture in Victoria lost its identity and meaning, and had become dishonest, empty and irrelevant.1 Ruskin was called a prophet and a true polymath with thorough knowledge of the Bible, which he deeply knew, and intimately meditated by heart.2 He was later to use this knowledge to reform this art that had lost meaning. Due to this immense understanding, Ruskin sought to know more and understand the world around him, and would later become a reformer to remedy the evils of a â€Å"dissolutely reforming and vulgarly manufacturing age.†3 Ruskin saw an En gland that had sacrificed, and ignored the love of man, and had embraced the love of wealth and progress, which was honesty to self-interests. 1. Kaufman N.E., (1982). The weight and vigor of their masses: mid-Victorian churches and the lamp of Power in the Ruskin Polygon. Manchester: John Dixon Hunt., p30 2. Atwood, S.E., (2006). â€Å"A cowslip form an oxlip and a blackthorn form a white:† Ruskin’s educational; philosophy and Fors Clavigera. UMI, Ann Arbor, 48106-1346., p1 3. Craig, D.M., (2004). Naves and Nukes: John Ruskin as â€Å"Augustinian† social theorist? Journal of Religious Ethics, 32(2); pp325-356. Ruskin remarked that the world had forgotten and done way with its soul, and has to be brought back to the things that determined its peace and coexistence.4 It was due to the immorality in the society that Ruskin developed a moral philosophy, which he taught through architectural works and drawings. For example, he likened buildings with sentiment beings remarking that the wall should be â€Å"like an organized creature†, which answer, and can end in living energetically. Generally, Ruskin remarked how wonderful it would be to read buildings, and how more wonderful it would be, if these buildings could speak to people.5 Ruskin aim was to transform the society in England through his deep moral teachings, and love for nature that represented coexistence and harmony. His â€Å"logical drives through deep religious impulses was not a clerical career but was more of a prophetic one†.6 Through his artistic work Ruskin, continued to advocate social reforms, though he declined any pretensions of leadership.6 To explain his simplicity and value for home as representing families, Ruskin had much if his paintings on domestic architecture. Ruskin had a love for picturesque, the essence of a house as a home, and the idea that a home has to be built by the inhabitants.7 Largely, Ruskin opened a new dimension in artistic work where he saw artistic work, and economic life as mutually reinforcing realms of human entity, either for good or bad, depending on the social relationships that govern the two.8 His treasure on unity and aesthetic is found when he defended the gothic style in terms of its appreciation for higher and lower nature of all things.9 4. Masterfield, J. (1920).

Detecting Cry1Ab gene in Mon0810 Transgenic Maize by PCR Lab Report

Detecting Cry1Ab gene in Mon0810 Transgenic Maize by PCR - Lab Report Example The idea is to check for the gene size of Cry1Ab in order to distinguish it from the rest of the other gene strands. Cry1Ab is a gene from an incorporated plant pesticide thus its genetic sequence is known. A comparison of the known and the established one from the photograph helps to determine its presence in the transgenic maize. If its size is seen to match with the known then it is present, if there is no matching band of close size then Cry1Ab is not present in the maize. Basically, PCR is an easier method for detection of genes as their amplification and comparison with the known size of the DNA strand becomes captured. GAMARRA,LUIS FERNANDO RIMACHI, DELGADO,JORGE ALCAÃŒ NTARA, VILLASANTE,YENY AQUINO, & ORTIZ,RODOMIRO. (2011). Detecting adventitious transgenic events in a maize center of diversity. Electronic Journal of Biotechnology. Electronic Journal of Biotechnology. http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0717-34582011000400009. WALSH, MARIA C., BUZOIANU, STEFAN G., GARDINER, GILLIAN E., REA, MARY C., GELENCSÉR, EVA, Jà NOSI, ANNA, EPSTEIN, MICHELLE M., ROSS, R. PAUL, & LAWLOR, PEADAR G. (n.d.). Fate of Transgenic DNA from Orally Administered Bt MON810 Maize and Effects on Immune Response and Growth in Pigs. Public Library of Science.

Discussing the loss of the role of main exporter by USA Essay

Discussing the loss of the role of main exporter by USA - Essay Example This is the reason why, at present, companies usually segment their products to target the various consumers and fit what their wants and needs are. Consumer characteristics have a direct bearing on the choice and management of a marketing channel. Determining which channel is most appropriate is based on answers to fundamental questions such as: Who are potential customers Where do they buy When do they buy How do they buy What do they buy These answers also indicate the type of intermediary best suited to reaching target buyers. This is why knowledge of consumer characteristics plays an extremely important role in many marketing applications, such as defining the market for a product or deciding on the appropriate techniques in marketing. In contrast to consumer purchasing, business purchasing is generally based more on economic reasons than on emotional ones. Among the many factors business purchasers consider when choosing a supplier are the quality-price ratio, delivery reliability, reputation of the supplier, information and market services provided by the supplier, and previous experience with the supplier. The Internet has revolutionized the purchasing behaviours of consumers because built deeper, more personalized relationships with customers because they can purchase anything anytime inside the convenience of their own homes. Although much is still needed to be learned about online consumer purchase behavior, research has documented the most frequently purchased products and services bought online have been mostly reservations for plane tickets, cars and hotels. These products fall in the category of items for which product information is an important part of the purchase decision, but prepurchase trial is not necessarily critical. Also, items such as computers, computer accessories, and consumer electronics sold by Dell.com fall into this category. So do books, which accounts for the sales growth of Amazon.com and Barnes & Noble (www.barnesandnoble.com ) (Kerin, 2003). Internet consumers differ from traditional offline consumers in their approaches to buying and in their responses to marketing. The exchange process via the Internet has become more customer initiated and customer controlled. People who use the Internet place greater value on information and tend to respond negatively to messages aimed only at selling. Traditional marketing targets a somewhat passive audience. For example, buyers would prefer to buy paints offline because they want to see the actual product and test it themselves. However, more and more companies are now creating a marketing website, instead of a purchasing site. These sites engage consumers in an interaction that will move them closer to a direct purchase or other marketing outcome. Such sites might include a catalog, shopping tips, and promotional features such as coupons, sales events, or contests. For example, visitors to Nokia.com can search through dozens of categories of Nokia products, review detailed features and specifications lists for specific items, read expert product reviews, and check out the latest hot deals. They can place an order for the desired products

Principles of Finance Essay Example | Topics and Well Written Essays - 1500 words

Principles of Finance - Essay Example The company should be more interested in incremental cash flows in comparison to the total cash flows because incremental cash flows would reflect the increase in the cash flows from the project whereas the company could still be showing positive total profits even if the project is having a loss. Therefore it is more important to use the incremental cash flows as by using this method, the company would be able to analyze the marginal benefits that the project would give to the company and if the incremental cash flows are positive then the project should be accepted. The company should not use the incremental profits because it would also reflect the increase in the accounting profits from the project rather than showing the cash flows. Also the total profits or incremental cash flows should not be used to take capital budgeting decision because a firm can still be in positive total profits or positive incremental profits even if it is suffering from negative cash flows. Therefore, using the incremental cash flows would be the best technique for the firm. ... As depreciation is an expense, and therefore the higher the value of the depreciation expense, the lower would be the accounting profits of the company and therefore the lower amount of tax the company has to pay therefore depreciation would influence the cash flows in this manner. Part C: Sunk Costs and its Affect On Cash Flows When capital budgeting techniques are used to evaluate the feasibility of the project, sunk costs are ignored. The main focus in on the incremental cash flows particularly the incremental cash flows after deduction of taxes as they mainly reflect the cash flows at the end the company would receive. No matter what the decision has been made on the acceptance or rejection of the project, the sunk costs would still occur (Khan, 1993) and this would mean that sunk costs are not to be considered as incremental cash flows. Therefore incorporating the sunk cost in the capital budgeting technique would be irrelevant. Part D: Initial Project Outlay Initial project out lay is the amount of investment that would be required for the project. The initial outlay for this would be: Initial Project Outlay = All costs related to the Plant and equipment including shipping and installation costs + increment in the working capital because of the project Here, the installation and shipping cost is $100,000 Plant and equipment cost is $7,900,000 Increment in working capital is $100,000 So, Initial Project Outlay = $8,100,000 Part E: Differential Cash Flows Over The Project's Life Operating Cash Flow: Â  1 Â  2 Â  3 Â  4 Â  5 Revenue 21,000,000 36,000,000 42000000 24000000 15600000 Variable Cost 12600000 21600000 25200000 14400000 10800000 Â   8,400,000 14,400,000 16,800,000 9,600,000 4,800,000 Depreciation expense $1,600,000 $1,600,000 $1,600,000

Crafting a Safety Program for an Organization Assignment

Crafting a Safety Program for an Organization - Assignment Example This paper illustrates that keeping with the growing phenomenon of employee safety management, the primary aim of the report is to formulate a competent safety program that can successfully enable the organizations in the modern construction industry to avert various workplace hazards. The discussion of the study includes a clear assessment of the problem statements that have developed in line with the case example of safety measures observed in the operational processes of Millers Park projects and Paul Brown stadium construction activities. The problem statement of this report seeks for identifying the health hazards such as injuries and illness of the employees while functioning in workstations. The problem statement of the study substantially provides a clear understanding of the hurdles faced by the employees due to a different workstation related injury-causing illness. The identifying potential workplace hazards are of significance for employees’ well-being as well as t o avoid costs that might be resulted in the absenteeism of the employee with illness. Moreover, the problem statement also reveals about the challenges that might face the organization to undergo the major rise in its costs associated with hiring new employees along with their required training and developmental needs into the processes. In this regard, the key aim of the report is to develop and implement an effective safety program, which can cut down costs of the organization by providing different healthcare benefits. With reference to the problems observed in the report, the case of Millers Park project and the Paul Brown stadium include similar issues associated with the significance of effective safety management programs in the construction-related activities.

What is Philosophy Philosophical Issues Essay Example | Topics and Well Written Essays - 1250 words

What is Philosophy Philosophical Issues - Essay Example Many times it has been the case that those who study and practice philosophy tend to focus too much on the subject of the logos and telos, while overlooking the value of ethos. Ethical issues are always constant, and it is a pressing matter in life than trying to figure the existence of reality. 2.) Which of the philosophical issues covered this semester has meant anything to you personally and why so?   The issue of Ethics still has a more personal value among the other philosophical issues covered this semester. The reason behind this is that knowing how to live and maintain conduct in daily activities has a greater relevance to life than trying to understand the nature of existence or the origin of knowledge. When one walks into a public square or market these days, it is not like people will be easily fascinated or even interested to know anything about Metaphysics or Epistemology. People in general do not take seriously the question of what reality is or the purpose of existence. People in general would prefer and pay more attention with how they deal with various activities and problems throughout daily living. The choice of ethics then is a pragmatic choice, as much as it is a personal preference. 3.) Why do you think that the philosophical issues this course has co vered have been issues and have remained issues for so long?   Philosophical issues started because of humanity’s wonder for existence, the meaning of life, and the proof of reality. It is to no surprise that when the first philosophers began theorizing and speculating these different issues, it was a curious and inquisitive sense led by the motivation and desire to know more that drove these men of intellect to study even further about what are the things that really matter, how things happened, or why things are done. Eventually, philosophy helped bring about the study of different specialized fields of learning and knowledge, such as the life sciences and physical sciences. Despite all this, philosophical issues have remained as issues throughout the years due to the very reason why it started. The desire to know more and keeping an innate sense of curious wonder are the reasons why philosophical issues have never been fully settled and concluded. Humanity will never gro w idle or contented with what they have learned and find, and will always want to know if there is more out there in this life and reality. Humanity’s insatiable desire for knowledge is boundless as much as its capacity to reason out intellectually. The only limitations that cannot be avoided are the fact of mortality and the further need in technological advancement. 4.) Why do you think these issues have been associated with Philosophy and not some other discipline?   The issues have been associated with philosophy because philosophy is the root study of all the other various knowledge disciplines. All of the various fields of study have its origins and influences from philosophy. These various disciplines, however, focus more on their specific area of study that it loses its sight on philosophical issues. Philosophy, on the other hand, branches out in understanding the various perspectives of knowledge while trying to maintain its philosophical nature. This philosophical nature is to see things through the light of rationality, and that to understand the nature of things requires a mind to be more open to things. 5.) Why is it that most of these issues have not been evident as issues in our

Most Influential Books on Leadership Essay Example for Free

Most Influential Books on Leadership Essay Leadership is an issue which has been in the limelight in every aspect of human governance. Human development has been linked with management and directions which are part of leadership. Various characteristics of leadership have therefore been identified from various areas in life. This paper aims at identifying three different types of books on leadership which are recognized to be the most influential. The first choice is the book â€Å"Talent Is Never Enough: Discover the Choices That Will Take You beyond Your Talent† by John C. Maxwell . The author holds that talent is never enough in leadership. There are many different people in the whole world , thus showing that talent will never end. Nevertheless if acquiring that talent were just enough for everybody, then we would all be at a higher level and being full of potentials. There are therefore other things that need to be included in our talents so as to be able to discover those opportunities especially when it comes to business. People need to come up with other discoveries which would take them more steps beyond the talents they have. In businesses today, most leaders mostly concentrate more on the talents they have alone. The writer of this book, who in this case is a known expert in leadership John C. Maxwell argues that this is not the right way to achieving success. In his discourse, he describes how highly talented people who are globally known would be very successful if talent was the only contingency for that matter . That is not however the case. The book goes on to place more emphasis and support the writer’s decision by highlighting the fact that society is full of people who could have been great men and women if only they used other ideas apart from what they call talent. The author talks of prominent people like Jefferson, Nameth, Churchill, Bono, Oprah, and Dickens whom, apart from their talents, went steps ahead to the next level of increasing their talents and maximizing it to improve the world. They employed more efforts to what they discovered as their talent to capture other opportunities in life. That is why they are the talk of the world. According to Max, talent should therefore be present. It should however be followed by other measures that improve it. With different examples given of those people who maximized their talents, there are a few who did not. The author thus goes ahead to encourage the reader to support the authors views and improve their lives by giving thirteen key choices one can adopt to become a person with advanced and maximized talent (Maxwell J. C(2009). The second selection of the most influential leadership books that I would recommend is â€Å"The Skinny of the Art of Persuasion† by Jim Randel. In leadership, persuasion is one of the most important skills that a leader should posses. This book provides sound and detailed information on persuasion in leadership. Moreover, it offers other important recommendations on persuasion from various prominent leaders. The book advices on persuasion thanks to the fact that the author is an attorney besides being well experienced in the field. Further, apart from his experience Randel quotes people like Kevin Hogan, James Speakman, Dave Lakhani, Dale Carnegie, Robert Cialdini, Tom Hopkins, Malcolm Gladwell, and others in his discussion on persuasion in leadership. This approach puts more emphasis on the author’s concept. He states that persuasion basically involves integrity. To add to his topic, Randell gives his personal life stories regarding leadership which still bothers him till then. To understand and get acquainted with what he is insinuating, his book finalizes with tips which are easy to understand about a good persuader in leadership (Alegre M. 2010). The third influential book on leadership is John Ferling’s new book on â€Å"The Ascent of George Washington. † It talks about the relationship between leadership and education. It is very important -especially in the current world to link leadership with the educational backgrounds of those aspiring to be leaders in future. George Washington was an educated man in leadership. He had focus in his politics due to the great boost from his education. This is an ideal model of how leaders should learn to lead others. The author in this book goes ahead to reveal Washington as a political genius due to the fact that he was politically focused, ambitious, and was driven to succeed. Although described by the author as the most untactful and indecisive in times of crises, Washington was the only right person to lead Americans to independence. His character, boldness, judgment, industriousness, determination, and skillful political thinking were remarkable. It is a book that explains how one does not need to be perfect to achieve greatness (Alegre M. 010). Therefore, these books cover some of the most important aspects of leadership which most people fail to identify while leading others. Since most of us are leaders in one way or another, it is equally important to consider reviewing such influential leadership books to acquire various tips of leadership and also as stated by Maxwell to improve our talents in leadership. This strategy will not only boost our leadership qualities, but will also enable us to identify new opportunities in life and be able to pursue only the best of them.

Effects Of Packaging And Branding On Customers Marketing Essay

Effects Of Packaging And Branding On Customers Marketing Essay Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging contains, protects, preserves, transports, informs and sells. Consumers pay a lot of attention on product quality and its usability but they also enjoy the package design of a product when purchasing a certain commodity. Packaging of a product is more than a medium of protection and storage and it plays a vital role for a consumer when buying a product. Packaging is the most important factor. Packaging elements like Packaging color, Background Image, Packaging Material, Font Style, Design of wrapper, Printed Information and Innovation is taken as important factors in selling a product. Packaging performs a vital role in marketing communications particularly in the point of sale and could be treated as one of the most important factors influencing a consumers purchase decision. 1.2 Purpose of Packaging Brand Identification: Packages contributes to immediate identification of the companys brand. Physical protection: The objects enclosed in the package may require protection from other things, shock, vibration, temperature, etc. Marketing: The packaging can be used by marketers to persuade potential buyers to purchase the product. Package design has been an important and continuously developing phenomenon for several decades. Convenience: Packages can have features which add convenience in distribution, handling, stacking, display, sale, opening, reclosing, use and reuse. 1.3 Types of packaging: Transport packing: The product entering in to the trade need to be packed well enough to protect against loss damage during handling, transport and storage. Consumer Packing: This packaging holds the required volume of the product for ultimate consumption and is more relevant in marketing for e.g. beverages, tobacco etc. 1.4 Labeling Labeling is a written, printed or graphic matter upon any product, containers or wrappers. It is a subset of packaging. All the sellers need to label their products if they want to make sure that consumers purchase their products. The label can be a simple tag attached to the product or a designed graphic that is a part of the package. A label might carry only the brand name or a great deal of information (Kotler, 2001). A label is a point of contact between the producer and the purchaser and it is an integral part of producers marketing plan. 1.5 Purpose of Labeling Brand Identification: The label identifies the product or brand. Product Grading: The label might also grade the product like canned fruits are grade labeled as A, B and C. Product Description: The label describes the product that made it, where it was made, when it was made, what it contains, how it is to be used and how to use it safely. Product Promotion: The label might promote the product through attractive graphics and designs. 1.6 Labeling Decisions Brand Name: It is necessary for the label to contain the brand name. It has to be decided that how should that brand name appear on the product. It is advisable to scale the logo as large as possible in keeping with the overall design9. Label Text, Graphics and Design: Text, graphics and design on the label must be carefully selected because label in as important part of branding process. It plays a role in communicating the image and identity of a company.9 Features and Benefits Listing products key benefits on its label helps support the brand promise and can help differentiate the product from others, while reaching out to customers seeking those particular benefits.9 Instructions for Use Listing products key benefits on its label helps support the brand promise and can help differentiate the product from others, while reaching out to customers seeking those particular benefits.9 Package Inserts Package inserts, which may contain instructions for using a product, are made when the information cannot fit on the product itself. 9 Safety Hazards Possible dangers that could result from misusing a product must be identified on products to reduce liability and comply with regulations9. Nutritional Labeling- A case of Food Products Nutritional labeling should clearly state the amounts of protein, fat, carbohydrates and calories contained in products, as well as their vitamin and mineral contents9. Additional Labeling: Additional labeling includes open dating (to describe freshness), unit pricing (to state the product cost in standard measurement units), grade labeling (to rate the quality level), and percentage labeling (to show the percentage of each important ingredient) 9. Labeling Laws: Labels must comply with local or international truth-in-packaging-and-labeling laws, as well as regulations on hazard warnings and other declarations9. 1.7 Product Labeling An important aspect of marketing and selling a companys product is the product label. The product label  is very important not only for selling a product but also for communicating to the consumer information, company image, values and the perceived value of the product. Therefore when a company designs a label it must take some factors into consideration that should meet with federal regulations. 1.7.1 Specific label Information Some products can be identified effectively by brand name or even the logo many require more complete identification of their nature and the use of the product. The purpose of the label is to provide useful and relevant information about the product as well as to help market the product. Processed foods, patented drugs, textiles and numerous other products are required by law to carry a fairly complete list of their ingredients. This specific information is extremely important so that consumer like those who are allergic to certain ingredients do not use a certain product that may harm them. Labels today also include unit pricing, open dating and nutritional labeling. Unit pricing shows the price per unit of weight or volume allowing consumers to compare values among competing products comparing an expensive brand name product to a less expensive generic product with similar ingredients. Unit pricing is most often found on the store shelf rather than on the product package10. Open dating informs consumers about the expected life of the product so they can avoid products that may be spoiled. This information is especially important for such perishable items as milk, eggs and other products with a short shelf life. 10 Nutritional labeling specifies the amount of calories, total fat, cholesterol, sodium, minerals, vitamins and protein in processed foods.10 Most companies also use three types of other labels on their products. Grade label identifies the quality of the product by a letter such as grade A or with a word such as prime. 10 An informative label uses phrases such as Keep refrigerated after opening to help consumers use the product appropriately. 10 Descriptive label describes the benefits or positive attributes of the product.10 1.7 Role played by Labeling According to Padberg (1992) labeling is aimed to provide a sort of identity card of the product. It is used to make the information of a product immediately accessible to consumers when making purchase decisions. It is a tool through which consumers are provided set of data like expiry date, preservation procedures environmental impacts etc. Labeling is aimed to achieve three main objectives. To guarantee proper and accurate information of product safety and healthiness. To protect consumers and manufacturers against any deceitful message. To favor a fair competition amongst the firms operating on the market place. Further Padberg (1992) said labeling performs a number of functions; the most important of them is a direct support to consumers in their purchasing decisions. Labels must include the following details: Sales denomination. List of ingredients. Minimum preservation time or expiry date. Name and location of the manufacturer or packager. Danger symbols and indication of danger involved in the use of the substance. Location of the manufacturing plant and packaging plant. Procedure to preserve and use the product when specific instructions have to be followed. Instructions for use, if required. Place of origin as the lack of this information might mislead buyers as to the origin of the product. 1.8 Consideration while Labeling For many businesses Labeling is a suitable and straight way of providing consumers with product information. The amount and type of information which must be included in a product label can sometimes be confusing. Labeling standards will depend on the type of product you sell, manufacture, export/import, supply etc. It is also vital you understand the regulations and responsibilities you need to stick on to regarding labeling standards. Labeling information standards impact a range of industries, from those businesses in the food industry, retail areas and manufacturing through to clothing and textile industries and importing and exporting etc. The level of information legally required will depend on the product. For instance food products have different requirements to that of clothing or cosmetics. Basically, a label must include ample information so that consumers know exactly what they are getting and can make an informed decision. Most importantly, the information must not be deceptive or misleading. One of the reasons why the regulations are enforced is because labeling information is often the primary means by which a consumer will decide to buy one product over another. Essentially, product labeling serves three main purposes: It provides basic product information to consumers such as the key ingredients, quantity, quality, name and address of responsible manufacturer, dealer or importer, durability of product, instructions for use/care and country of origin. It provides health, safety and nutrition information and warnings such as instructions for safe handling, nutritional profile, storage, use-by dates etc. It provides a marketing vehicle for promotions advertises and promotes the product etc. In general many small businesses may not have to deal directly with product labeling standards. The labeling responsibilities will rest with the suppliers or manufacturers of the products they sell. However while it may not be a small business responsibility to label the products business owners still need to ensure the products are labeled correctly for their customers safety. 1.9 Fast Moving Consumer Goods (FMCG) Fast Moving Consumer Goods (FMCG) are products that have a quick shelf turnover at relatively low cost and dont require a lot of time and financial investment to purchase. However the huge number of goods sold is what makes the difference. Hence profit in FMCG goods always translates to number of goods sold. Fast Moving Consumer Goods is a categorization that refers to a wide range of regularly purchased consumer products including: toiletries, soaps, cosmetics, teeth cleaning products, shaving products, detergents, and other non-durables such as glassware, bulbs, batteries, paper products and plastic goods such as buckets. Fast Moving is in opposition to consumer durables such as kitchen appliances that are generally replaced less than once a year. The category may include pharmaceuticals, consumer electronics and packaged food products and drinks although these are often categorized separately. The term Consumer Packaged Goods (CPG) is also known as Fast Moving Consumer Goods (FMCG). Three of the largest and best known examples of Fast Moving Consumer Goods companies are Nestle, UNILEVER and Procter Gamble. FMCG products includes soft drinks, tissue paper, chocolate bars etc. The FMCG segment represents consumer goods required for daily or frequent use. The main segments of this sector are personal care (oral care, hair care, soaps, cosmetics, and toiletries), household care (fabric wash and household cleaners), branded and packaged food, beverages (health beverages, soft drinks, staples, cereals, dairy products, chocolates, bakery products) and tobacco. 1.10 Problem The research is basically conducted so as to find the attitude of consumers towards labeling strategies over products that changes their purchase decision. 1.11 Objectives Following are the objectives of this study: To determine whether labeling affects buying behavior. To find out current market behavior towards packaging. To determine the effect of labeling on perceived risk which in return affect the purchase of a product. To determine the impact of perceived quality on purchase of a product. 1.12 Justifications Todays generation is surrounded by labels. We see them in products, supermarkets and specialty shops and many of the choices we make in our daily life are dependent on labels and brand names. Labeling is vital so everything around us takes on its special character that is different from the rest. 1.12.1 Reason to study To evaluate that labeling is important for packaging. Consumers perception about labels before buying. Products other than pharmaceuticals require proper labeling but consumers sometime do not see before buying companies lose their customers. Companies will focus more on labels to give proper information to their customers. 1.13 Limitations Few limitations that will hinder this study are: Pharmaceuticals products are not part of study. Lack of time available. Consumers restrain from sharing their information with outsiders. 1.14 Scope Labeling impacting packaging style in todays market that affects rapid or planned buying. Research will be conducted only in Karachi. It will be only applicable in Pakistani environment. Sample size will be relatively small. 1.15 Assumptions The study will be having following assumptions: New products are not coming in markets. Brand loyal are not attentive towards labeling. Consumers are health quality conscious. Sometimes language on labeling is not understandable to consumers. 2.0. Literature Review According to Rundh (2005) package attracts consumers attention to particular brand, enhances its image, and influences consumers perceptions about product. Thus package performs an important role in marketing communications and could be treated as one of the most important factors influencing consumers purchase decision. Packaging helps consumers to choose the product from wide range of similar products, stimulates customers buying behavior. According to Kotler (2003) there are six elements that according to him must be evaluated when employing packaging decisions: size, form, material, color, text and brand. Packaging could be treated as one of most priceless tool in todays marketing communications as it gives more detailed study of its elements and an impact of those elements on consumers buying behavior. Renaud (2007) researched on the influence of label and its validity and purchasing behavior. Labeling plays a relative importance in packaging as compared to other product attributes like pricing strategies for consumer buying behavior. According to P.H.K.Prathiraja and A.Ariyawardana (2003) when consumer making purchase decisions their main focus is on labeling of those products especially if they are health conscious. Most of the consumers are willing to pay something additional if proper information about the product is mentioned on the packaging of the product. Nutritional labeling plays an important role in providing relevant nutrition information to consumers. If the products are not labeled consumers may not be fully aware of the nutrient content of the product. As a result the consumers makes their own belief about nutrient content based on advertising, public health messages and their knowledge of food sciences. According to Larceneux (2004), there are two routes that can that are likely to influence consumers purchase intention. Perceived Quality: Consumers rely on brand and labeling as the indicator of certain products quality. Perceived Uniqueness: Through the policy of labeling which relies primarily on uniqueness of products each producer seeks to distinguish products that helps to position the product in such a way that it remains in the mind of consumers. According to Grunert (2001), high quality of a product remains an important source of competitive advantage for any product. Label always remains an important element as the identifier of a product that tells about the quality of the product. A label makes the consumer choice easier as it is an important evaluation criterion for the consumer as the competition is becoming very stiff and consumers are becoming more and more demanding. Boer (2003) suggests that impact of label on consumer purchase decision totally depends on the way a consumer perceives and thinks. If the labeling strategy is efficient then it can convince the consumer to differentiate between labeled products and other products. In many cases it can happen that the aspects which are covered by the label are not in the best interest of the consumer so labels then fail to fulfill their roles. A label is considered as being the most powerful quality signal which can directly help the consumer to decide about buying a product. According to Giraud Grunert (2001), perception of a label is a source of information provided to the consumers that may differ according to families and also it can differ according to the category of the product. According to Tavoularis et al (2007), womens are more concerned about the product labeling and signals of quality as compared to men because womens are the main buyers of different products as they go to malls and department stores as compared to men so it results in more straight and permanent contact with labeled products. As the consumer gets older their motivation to purchase labeled products gets even stronger. Labeling remain a solution for encouragement for the consumers and help them take a decision to buy a certain product. Consumers normally tend to seek for information that will be comfortable for them and will help to buy a prod uct and make the right choice among a set of products belonging to the same category. Education plays a vital role in determining the importance of a product and to see that what part is played by labeling strategies on a certain product. According to Europe (1996), the people who have studied middle education and higher education tends to be more open and focused on labeling as compared to those people who have studied till primary or even lower middle education. According to Aprile (2004), it is not quite possible for the market to provide consumers with proper information about the attributes of a specific product and also to check that weather these attributes meets the needs of consumers or not. Caswell (1997), in todays world consumers are information on the process and safety of foods and how these foods are produced. It is becoming more and more important in consumers mind the process of making of foods and all the characteristics that are attached to that food product. In making purchase decisions consumers considers attributes and information as a critical part of packaging. Labeling performs functions as a public tool that helps in direct support to purchasing decisions. Some advertising firms combine their advertising messages with the data included in the label that results to enhance the image of the product as well as increase the credibility of their message. Labels are conceived as claims put forward by sellers to inform buyer s about certain characteristics of their products. Labeling also contributes to increasing the effectiveness of some other communication forms that are addressed to consumers such as re-education and public information programs. Labeling serves as an identity card of the product to make information immediately available to the consumers making purchase decisions. It is tool through which consumers are provided a whole set of data like expiry date, preservation procedures etc. . Padberg (1992), direct support to consumers in their purchasing decisions plays a very prominent role in buying behavior. Labels must includes sales denomination, list of ingredients, minimum preservation time or expiry date, name and location of the manufacturer or packager, danger symbols and indication of danger involved in the use of the substance, location of the manufacturing plant and packaging plant, procedure to preserve and use the product when specific instructions have to be followed, instructions for use, place of origin as the lack of this information might mislead buyers as to the origin of the product. Labeling is aimed at achieving three main objectives: to guarantee proper and accurate information on product safety and healthiness, to protect consumers and manufacturers against any deceitful messages and to favor a fair competition amongst the firms operating on the market place. Label can also be a tool used by the firms to execute strategies to distinguish and imp rove their products. The level of information legally required will depend on the product. For instance food products have different requirements to that of clothing or cosmetics. A label must include ample information so that consumers know exactly what they are getting and can make an informed decision. Most importantly, the information must not be deceptive or misleading. According to Rousu.C. Corrigan.R. (2008), firms are heavily investing on new products and design of labels that will help to attract new customers and also will help to retain the existing customers. Firms spend millions of dollars to ensure that labels effectively inform consumers about the product. They would like to see that their consumers who are purchasing their product have a complete information about their product before making any purchase decisions. If proper measures are not taken and consumers are not well informed about the product then it may result in consumers purchasing a product that they dont want to. There is a common perception that by simply placing additional and accurate information on label will lead to better consumer choices. But on the contrary there are evidences that by placing information on label might not be enough to inform consumers. Noussair, Robin and Ruffieux (2002), there are some labels that do not influence the consumer buying behavior like a product indicating that an ingredient is genetically engineered. There is a common perception that more information on a label will automatically provide with better information to the consumers. According to Boer (2003), Labels are not just a message about a product or a service but it is a claim that states that it has some particular features and properties. Consumers normally have limited incentives to invest in obtaining information as the idea behind labeling seems to be very straight forward. Sometimes consumers are aware of the difference between sustainable and un-sustainable practices but they could not identify it in the market. Marketers make plans to enable consumers to identify these differences so that they become motivated to buy the labeled products instead of other products. According to Louw (1999), typically a shopper looks at the label of a product for about five to seven seconds and it does not matter that how many messages are there on the package. According to Knox (2007) risk is an important factor of food choice. Consumer concern over food risk has increased while at the same time. Understanding of public perception of risk is crucial to the success of food safety. Dickson (1994) said that now a day firms spend more money on packaging than on advertising and packaging is often the most renowned marketing effort. Labels are one of the most important features of product packaging and these labels are always chosen to convey messages. According to Hà ©roux (1988) marketers and marketing firms spend significant time and money on packaging products in a manner that will attract consumers concentration and promote its utilization. Color and shapes are the most appealing to consumers. Colors have meaning and are used as an essential tool to integrate marketing strategies and communication. These are often used for product and brand differentiation. Shapes also play a vital role in for these types of marketing strategies. According to Peters (1994) packages are suggested to have great impact as a means of direct communication. A package is recognized as a marketing communication tool as packages convey meanings directly to consumers when the decision to purchase is being made. It is commonly accepted that packages convey meanings about the product and its features, benefits and how to use any products. Packages are found to attract attention. Pictures on packages are emphasized to attract attention especially when consumers are not familiar with the brands. Other than pictures, such signals such as colors, brand names and materials convey brand meaning. Most of the individuals respond to label shape variations and color compositions. De Mello and Pires Gonà §alves (2008) found that there are strong preferences for selected combinations of colors and shapes in the composition design of labels. It is well accepted that packages have an essential role in influencing the consumer purchase choices and int ention at the point of purchase. The impact of packages on consumer behavior and more closely their purchase intention affects at the point of purchase. Pictures on packages are emphasized to attract attention particularly when consumers are not very familiar with the brands. When consumers choose among competing products, they face quality and product performance uncertainty. According to Bredahl, Grunert, and Fertin (1998) in order to design products that will be accepted by consumers it is necessary to translate consumer demands into product specifications that are actionable from the producers point of view. This is especially complex for food stuff because the way consumers perceive expected quality before a purchase is often different from the way quality is perceived after consumption. Perceived product quality is perhaps one of the most important constructs in marketing. Customers behavior can be defined as an activity focused on the purchasing, consuming and using of the products by making decisions before and after purchasing. To determine the attributes by which to evaluate quality in goods and services is the classification that Nelson (1970, 1974) and Darby and Karni (1973) establish for the properties of goods differentiating three types of properties among consumer goods. Search properties: It represents the attributes a consumer can determine before actually purchasing a product. Experience properties: It represents the attributes that can only be discerned after purchase or during consumption. Credence properties: It represents the characteristics that may be impossible to evaluate even after purchase and consumption. According to Cronin and Taylor (1992) and Parasuraman, Zeithaml Berry (1996) high perceived quality leads to repeat purchases and it is the foundation of any business. The importance of perceived quality derives from its beneficial impact on purchase intentions. It is expected that the higher the perceived quality of a product, the higher the consumer satisfaction. Our lifestyle has changed in this fast paced world as compared to few decades ago. Today more and more people are caught up in an endless cycle of buying and throwing away seeing consumption as a means of self-fulfillment. Consumption is the reason why anything is produced. Consumers have positive attitudes towards food products where one of the most common mentioned reasons in purchasing food products was that it is perceived healthier than conventional alternatives. Consumers do not always buy sustainable products as consequences of environmental concern or to benefit the community or due to personal beliefs but mainly to give priority to health and to be part of the social group and to distinguish from others as they seek out the quality of products through labeling that helps in purchasing any food product. According to Titiana Klompenhouwer and Henk Van Den Belt (2003) the product information has influenced the perceived benefit on customers; therefore, their willingness to buy and use a product may change according to that. The name of the product, its price and its nutritional benefit information had a significant effect on the intention to buy products. Product labels are the chief responsible for conveying the food information to customers. The basic motive of legal regulation of labeling and advertising is to inform and protect the consumer therefore customers can make an informed choice. The food label is a prime marketing tool. It is a key source of information for the purchaser. Price cannot be excluded from the factors influencing the motivation to use foods. Price plays a crucial role in the decision of consumers to purchase foods. Demographic variables such as gender and age should also be taken into consideration in this aspect of the issue of purchasing behavior and decisi on-making. The consumers possess socioeconomic attributes, such as income, sex, age, household size, which frame their consumption habits. One of the most factors that makes people or customers pay attention to food products labels is General health interest, the second important factor is Organic concerns and the third is fitness interests. Expiry date is the most effective factor that can influence customers purchasing decision-making. More educated customers are more intended to purchase good quality products although it might be more expensive. People mostly check the food labels and almost understand the labels but most consumers dont trust the manufacturer about the labels on the products, these consumers also need to know more about the ingredients of the foods and finally labels and their information or details about the products are the factors that influence on customers purchasing decision making. Cultural developments can be mentioned as one of the most important and eff ective factors influencing customers behavior, attitudes and perception toward food products.

Explaining The Pumping Action In A Heart Physical Education Essay

Explaining The Pumping Action In A Heart Physical Education Essay The heart is the most important organ of the blood which keeps the other internal organs alive by supplying blood and oxygen hence making it a life maintaining organ. The objective of this essay is to explain the pumping action of the heart, transportation of oxygen by the cardiovascular system and how reduced blood flow can affect cardiac function. A treatment for this cardiac malfunctioning is also explained. I will begin the essay by explaining the anatomical structure of the heart and then explain how the pumping action of the heart. The second part of the essay will include how the reduction in blood flow can affect the cardiac function and finally a treatment to cure this problem will be explained. The heart is a life maintaining organ weighs almost less then a pound, barely the size of the fist and located in the mediastinum of the throracic cavity of human body. The shape of the heart is like a inverted cone which has a blunt tapered end that points to the left hip and the base pointing towards the right shoulder. The heart lies more close to the left that is nearly third of it and rest on the diaphragm in between the two lungs. This is shown in figure 1 which shows the location of the heart. Fig.1: Anterior view of the heart in the mediastinum The entire heart is covered by a dense fibrous tissue called the pericardium which comprises of a dense connective tissue called the fibrous pericardium which protects the heart from over stretching due to excessive filling, it also consists of the serous pericardium which forms deeper portion of the heart. The serous layer is further divided into the parietal layer which lines the outer layers the and visceral layer which lines the innermost layers of the heart. A fluid which reduces friction is present in the pericardial cavity that separates these parietal and visceral layers. The below figure (see fig. 2 ) shows the different layers of the the pericardium. Fig.2: The pericardium and the Heart wall http://www.ncbi.nlm.nih.gov/bookshelf/br.fcgi?book=cardiopart=A1016rendertype=figureid=A1019 As shown in the above figure (see fig.2), the heart wall is composed of three different layers ; epicardium, myocardium and the endocardium. The epicardium which forms superficial layer of the heart wall consists of mainly adipose tissue. The endocardium forms the deeper layer of the heart and is filled with squamous endothelium and aerolar tissues. Between these two layers lies the myocardium which is made up of cardiac muscles that help in the contraction of the heart. Its relatively a thick layer as it helps the heart to perform its normal pumping action that is contraction and expansion of the heart at regular intervals. On the outer surface of the heart there many grooves and layers of fat called the sulci. The heart is divided into four chambers which has two inferior intermittent pumps which discharge blood out of the heart called the right and the left ventricles and two superior primer pumps called the right and left atria receiving deoxygenated and oxygenated blood from the body and the lungs respectively. The ventricles are separated from each other by a relatively thick muscle called the interventricular septum but atria are separated from each other by relatively a thinner wall called the interatrial septum as it has lighter workload comparing the ventricles. The right ventricle has thicker walls comparing the left ventricle because it has to pump more blood during systemic circulation. The presence of heart valves prevents the back flow blood and hence ensures that blood flows effectively in one direction. There are two types of valves which are the atrioventricular (AV) valves and the semilunar valves. The AV valves consists of the the tricuspid and bicuspid (mitral) valves th at are located on the right and left side of the heart between the ventricles and atria respectively. The semilunar valves on the other hand lie on the bases of aorta and the pulmonary artery. These valves consists of the pulmonary valve and the aortic valve. The tricuspid valve has thread like structures that are connected to tendon like cords called the chordae tendinae. The anatomical structure of the heart and the heart valves is shown in figure 3. Fig.3: The heart and the heart valves http://yoursurgery.com/ProcedureDetails.cfm?BR=3Proc=24 Blood Flow Through The Heart The blood flow through the heart is explained by the pulmonary and systemic circulation. Deoxygenated blood is drained into the right atrium by the superior and the inferior vena cava. The pressure in the right atrium increases forcing the tricuspid valve to open and hence draining the entire deoxygenated blood to the right ventricle. The volume of blood in the ventricle increases and the maximum volume of the blood in the right ventricle after the contraction of the right atrium is called end diastolic volume (EDV). EDV is generally about 140ml. As the tricuspid valve closes the pressure in the ventricles increases. During this phase the ventricles contract but the pressure is not enough for the pulmonary valve to open hence resulting in isometric contraction as a result all the heart valves are closed during this phase and the volume in the ventricles remains constant. As the pressure continues to increase comparing the right atrium the blood forces open the pulmonary valve and the deoxygenated blood is pushed into the pulmonary trunk that divides into the pulmonary arteries. After the contraction of the ventricle that is the systole, the amount of blood remaining in the ventricle is called the end systolic volume (ESV). The difference between EDV and ESV gives the stroke volume (SV) that is the blood pumped out of the ventricles during a single heart beat. The pulmonary arteries carries the deoxygenated blood to the right and the left lung for oxygenation. Once the blood is oxygenated it is returned back to the heart by the pulmonary vein. The pulmonary vein empties the oxygenated blood into the left atrium, hence completing the pulmonary circulation and as the pressure in this atrium increases the blood is drained into the left ventricle by forcing open the mitral valve. When the mitral valve is closed the the pressure rises again comparing the left atrium and the blood is pushed into the aorta by opening the aortic valve. This oxygenated blood is transport ed to various parts of the body to carry out haemodynamic activities ( which includes the exchange of oxygen and carbondioxide with the blood ) . The systemic circulation is completed once the deoxygenated blood is returned back to the right atrium from different parts of the body by the venae caveae. Fig.4: Pulmonary and Systemic Circulation of the heart http://academic.kellogg.cc.mi.us/herbrandsonc/bio201_McKinley/f22-1_cardiovascular_sy_c.jpg During the phase of the first diastole, the ventricular relaxation takes place as a result the semilunar valves are closed and also the AV valves are also closed during this time as a result the volume of blood in the ventricles remains constant, hence this phase is called the isovolumetric relaxation. The diagrammatic explanation of the cardiac cycle is explained in figure 5. Fig.5: The Cardiac Cycle http://academic.kellogg.cc.mi.us/herbrandsonc/bio201_McKinley/f22-11_cardiac_cycle_c.jpg Cardiac Conduction System In this system the pumping action of the heart is synchronised by the electrical activity of the heart. Electrical signals are generated by the sinoatrial (SA) node which is the bodies natural pacemaker. This node generates pulses that propagate throughout the right atrium and through the Bachmanns bundle hence stimulating both the atria. These pulses travel from SA node the to the atrioventricular (AV) node through certain paths known as internodal tracts. The AV node acts as a gatekeeper and prevents all the pulses to travel from the atria to the ventricles, hence causing some delay in the excitation. From the AV node the signals travel through the Purkinje fibres that divides itself into right and left and excites both the ventricles. This process repeats and the contraction of the heart takes place. Transportation of Oxygen by Cardiovascular System The cardiovascular system is a dense network of arteries, veins, capillaries etc. which is involved in the transportation of blood gases to and from the various parts of the body. In this part I will talking about how the cardiovascular system transports oxygen to different parts of the body. The oxygenated blood which is pumped from the left ventricle is transported by the aorta. The aorta is the largest artery of the human body which is made up of several layers of the elastin fibers and covered by smooth muscle. Blood flows in the arteries with high pressures hence these arteries expand (vasodilation) and contract (vasoconstriction) thus helping to regulate blood pressure. The aorta bifurcates into various different arteries smaller in size carrying oxygenated blood to different parts of the body. These arteries further divide into arterioles whose diameter is much smaller comparing the arteries and are less elastic. These arterioles are made up of thick layer of smooth muscles an d are controlled by the autonomic nervous system that control their diameter. Oxygenated blood now passes from the arterioles to the capillaries which are the functional unit of the cardiovascular system. Capillaries are responsible for the exchange of blood gases and other nutrients between different tissues and blood through the process of diffusion. As diffusion is the process by which gases or fluids flow from higher to lower concentration therefore at the capillary level the concentration of oxygen is more in the capillaries and on the other hand the concentration of carbondioxide is more in the tissue than in the capillaries therefore the diffusion of these gases takes place. Oxygen is diffused into the tissues and carbondioxide on the other hand is diffused into the tissues. This is how oxygen is transported to different parts of the body. This deoxygenated blood is collected from the venules which are connected to the capillaries. Theses venules group together to form veins. Hence this deoxygenated blood is returned back to the heart for oxygenation and the entire process is repeated. The entire process of the transportation of oxygen by the cardiovascular system is explained in figure 6 Fig 6: Blood flow and capillary exchange of oxygen http://www.patient.co.uk/health/Blood-General-Overview.htm Effects Of Reduced Coronary Blood Flow And Its Treatment Reduced coronary blood flow results in a condition known as ischemia where the myocardiac tissue is deprived of oxygen due to inadequate blood flow. The inadequacy is caused by formation of localised plaques of lipids that protrude within the artery causing a reduction in blood flow. As a result of reduced blood flow, there is a reduction in the level of oxygen which is required to carry out metabolic activities of the tissues. In ischemia the anaerobic respiration of the tissue results in the formation of lactic acid which leads to sever pain in the chest region. This pain is called angina pectoris. Angina pectoris is classified into two types; stable and unstable. Stable angina which causes pain in the chest region may arise from some physical activity ( running, jogging etc.). During these activities the need for oxygen is more to carry out metabolic activities in a faster rate compared to the supply of oxygen as a result anaerobic respiration of the tissues takes place and hence results in the formation of lactic acids which causes this pain. In unstable angina there is a persistent pain in the chest regions this is because of the accumulation of platelets on the ruptured plaques which leads to the blockage of the arteries and hence causing immense reduction in blood flow. Persistent unstable angina may cause myocardial infraction which ultimately may lead to sudden death. There are many ways to treat angina it may be either surgical or non surgical ways. Surgical methods include coronary balloon angioplasty where a catheter is passed into an artery with a balloon at the tip of the catheter. The balloon is made to expand causing the artery to expand and hence breaking of the plaque of lipids in the artery. Another types of surgical method is the coronary bypass surgery where the blocked artery is completely removed and replaced with a new one taken from different parts of the body. Non surgical methods include taking drugs that cause vasodilation such as ni troglycerin which converts into nitric oxide and hence dilates the coronary artery causing an increase in blood flow. Beta adrenergic blocking receptors are used to reduce the heart rate and therefore causing a reduction in cardiac output. Other techniques that involve the use of calcium channel blockers that are used for vasodilation and hence helping the flow of blood. Conclusion The heart is a an electromechanical pump which carries out its action through pulmonary and systemic circulation. The pumping action is well synchronised such that there is proper blood flow within the heart and outside to carry out haemodynamic activities. The transportation of blood is carried by a system consisting various networks that are spread throughout the body known as the cardiovascular system. This system helps in the transportation of oxygen to different tissues in order to carry out different metabolic activities. The exchange of oxygen between tissues and the cardiovascular system takes place through a process called diffusion. The effects of reduced blood are many and can lead to a condition known as ischemia. Angina pectoris is one of the main problems that can cause due to reduced blood flow and hence causing a sever pain in the chest region and on sever reduction in blood flow it may even lead to myocardial infraction which ultimately leads to death. There are nume rous treatments for curing this particular problem, it may be either through surgical methods which includes cardiopulmonary bypass and angioplasty or using drugs that increase vasodilation and decrease cardiac output. These drugs include beta receptors, calcium channel blockers and nitroglycerin.

My Philosophy of Education Essay -- Philosophy of Education Statement

My Philosophy of Education The obstacle of finding a career is something we are all faced with at one time or another. Fortunately for me, I found this decision to be a very easy one, because I have a love for teaching. The decision of my career was clear. I was going to become a teacher. The nature of students, or at least most students, is to learn and master problem-solving abilities in order to be a successful adult. I believe the student’s nature is ever changing, therefore, in that perspective, I agree mostly with progressivism. People are natural explorers, and the mind of the human is designed for problem solving. One person whose views I share is John Dewey, who is the founder of progressivism. Mr. Dewey said the schools should teach children how to think with â€Å"continuous reconstruction of experience†. Schools should not teach children what to think but how to think through a continuous reconstruction of experience. I also agree with Mr. Dewey that students should be given the power to make decisions on issues that will affect them. Participation of decisions, in life makes for a well-rounded student and adult. Knowledge must continually be redefined and rediscovered to keep up with the change. You can listen to the older generations and how they were taught and how the generation of today is taught. The older generation used small black boards to write on; where as today, the generation has computers to help in their education. The nature of ...

The Role of Climate Change in Coral Reef Destruction Essay -- Global W

Climate change is arguably one of the most discussed issues in climatic conferences and political debates across the world. Establishment of the fact that global warming is the leading cause of climate change continues to persuade people to find out ways of reducing or mitigating the effects it has on the earth. Global warming occurs naturally, but artificial causes, which are mainly human activities, contribute to this effect. The release of greenhouse gases such as carbon dioxide from human activates has led to a 0.60C rise in global temperatures (Walther et al., 2002). This implies that different life forms are affected in one way or the other given the effect of temperature on life. Different species of flora and fauna have and continue to suffer the effect of climatic changes. Coral reef is one of seawater features that have been affected by climatic changes. This has led to destruction through coral bleaching and increased mortality, especially due to the warming of the sea that causes an increase in sea water levels (Bakerl, Glynn & Riegl, 2008). An increase in global temperature also increases ocean acidification (Hoegh-Guldberg et al., 2007). These occurrences destroy reefs resulting in a significant drop in other sea organisms that depend on the reef. This implies that climatic changes are among the most destructive environmental elements affecting coral reef population in the world. To understand how climatic changes affect coral reef population, it is important to consider different ecological processes that occur due to climatic changes, the most common being the rise in global temperatures. Results from Different Studies Investigating the Role of Climate Change in Coral Reef Destruction Evidence of Sea Acidi... ...igher—Can We Do Anything About It?. National Geographic. Retrieved Nov 11, 2013: http://ocean.nationalgeographic.com/ocean/critical-issues-sea-level-rise/ Obura, D. (2005). Resilience and climate change: lessons from coral reefs and bleaching in the Western Indian Ocean. Estuarine, Coastal and Shelf Science , 63, 353–372. Obura, D. & Grimsditch, D. (2009). Coral reefs, climate change and resilience : an agenda for action from the IUCN World Conservation Congress in Barcelona, Spain. Neptune: IUCN. Smith, V. & Buddemeier, W. (1992). Global change and coral ecosystems . Annu. Rev. Ecol. Syst, 23, 89-118. Sutthacheepn, M. et al. (2013). Impacts of the 1998 and 2010 mass coral bleaching events on the Western Gulf of Thailand. Deep-Sea Research II, 96, 25–31. Walther, G. et al. (2002). Ecological responses to recent climate change. Nature, 416, 389-395.

Beloved & Story

Beloved is a soul-stirring novel with vivid imagery, historical background and complex characters. The dark and grey, tones of slavery is very strongly captured in detail by characters going through the horrific experiences of slavery. The brutal images of slavery tarnishes their lives with â€Å"marks†(Beloved), scars, wounds, shackles, and memories with heavy burden of the past , fragmented self in the present and very foggy view of the future. The precious self, which is the birthright of every human being is stained, fragmented and diminished by the painful experiences of slavery.The body undergoes innumerable hardship, torture and agony; and the mind is made crippled, dependant and weak with exhaustion and hostility. The scars of slavery reduce the human beings to ashes, where they are drained of any hope and light. The spirit is submerged in the burden of life, and everyday existence for survival. Some of the strong ideas around which the novel revolves are: love (mother ’s possessive love), family, self-possessiveness, burden of the past, and desire for ownership. These themes unite the events and the characters within the story.These are the themes that also reflect that human self is higher than the mortal bruises inflicted on the body by the painful experiences of slavery. The power of mother’s love is the strong force which controls many happenings within the story. The life of the protagonist Sethe centers on the protection of her children from the horrors of the slavery. She lived a terrible life, where there was no ray of light and still managed to secure her freedom in the difficult days of pregnancy. How she managed to do it lies in her inner strength as a mother, for the protection of her children .Her mother love is the strong chord which propels her actions to send away her older children for safety and protection to Baby Suggs. In the last and difficult stages of pregnancy, when even walking is painful, she decides to run away from Sweet Home with the help from a white girl Amy. She gives birth to her 4th child on the run and still finds strength to carry on until she reaches the safety of home, where Baby Suggs lives with her other children. The whole length of the novel is weaved with instances that reinforce the strong desire for the family.The vision of united family under one roof is something held as aspiration for Sethe ( the main character), Baby Sugg ( the paternal grandmother), Denver(the living daughter), Paul D(another slave from Sweet Home) and Beloved( the ghost incarnate). The â€Å"House 124† is the symbolic of the shelter of home, which brings all the characters under this one roof, where all the interaction and complexities arise. This is where the past, present and future are face to face, in the race for dominance and survival. This is where the mystery of the numbers is revealed.The critical role which Beloved, the 3rd child, dead as well as living, plays is unfathomable. She creates the mysterious haunted atmosphere within the walls of â€Å"House 124†. Beloved fills the missing number 3, and remains as the unseen force calling the shots through her possessive love and desire for revenge. She represents the invisible force of past, which controls the actions of the present. The inhabitants of â€Å"House 124† are locked in love, possessive love which directs their thoughts and actions beyond control.The world outside does not attract them; they want to be in the security of their house, which represents their freedom and safety. The ownership of â€Å"House 124† is her first attempt to live a normal life without the shackles of slavery. Ownership is complex, when the experiences are so burdened by the cruelties of the past. The stamp of ownership reduced the humans living within the system to indifference. The body suffers, the mind is shattered with pain and anguish, and the spirit is reduced to emptiness.In this desperation, humans can act out of love in unpredictable ways to escape from the darkness and grimness of the situation. This is what Sethe did when she killed her one year-old daughter because she did not want her to live the life which she was living. The mark on Sethe's mother was a mark of possession, the branding of a slave. The human’s who were owned as slaves were treated worse than animals. For the first time, Paul D reveals his 18-year struggle, the endless running and hiding. To him, slavery is worse than being an animal: â€Å"Mister [the rooster] was allowed to be and stay where he was.But I wasn't. † We learn of the cruelty of the schoolteacher's two nephews, who sucked on Sethe's milk as if she were an animal. The pain of watching his wife abused by the owners school teacher and his nephews, drove Sethe’s husband Halle mad. (Beloved). The strong desire for ownership can also be seen, later on in Sethe, Paul D, Beloved and Denver, when they are living in â€Å" House 124†. Their relationship is also a struggle in the claim of ownership and struggle to find that strength to make the claim.The biggest hurdle in their claim for love and ownership is the heavy burden of the past which they carry as haunted voices and dark clouds. The powerful game of love and seduction makes this struggle for power more complicated. The significant role of the heart wounded, locked away and bleeding reinforces the need for love and ownership. The exposed breast as the source of milk, a sign of nurturance indicates the power of protection and possession. Sethe controls the chief events within her household; she is the nurturer as well as the killer.Her love is possessive and strong. She has survived and wishes to hold on to the chords of the future. Sethe’s possessive love is challenged by Beloved, the ghost of the dead baby overshadows the life of people living at â€Å"House 124†when she reveals herself as a woman, 19 or 20 years of age, c oming out of the marsh fully dressed. She is tired and thirsty, but her shoes are new and her skin is flawless except for three scratches on her forehead. It takes her more than two days to drag herself to 124 With a harsh voice, she pronounces that her name is Beloved.Beloved brings back many memories, especially those regarding the horrors of slavery (Beloved). The existing contrasts reveal her out of world characteristics. Much of the imagery in Beloved is dedicated to the picture of the cellars of a slave ship, with implications that this is the place Beloved was before she was born. The description is one of a womb, not of a cramped slave ship. The past has been forgotten, and there is a strong feeling of being trapped in the darkness (Beloved). Beloved is a dangerous mix of human traits and ghostly characteristics. Though hungry for love, she can smother love with revenge.She is a schemer and a parasite, which arrives in the â€Å"House 124† to fulfill her unfinished de sires and urges. She is only centered on herself, which intensifies her fears and terrors. The horror of the obscurity, the pangs of hunger and the fear of death immobilizes the mind and the body. The self, the spirit within is gradually overpowered by the agony of physical torture. The memories haunt the living as well as the ghost, as a shadow of all the experiences. The imagery of loudness and sound also plays a significant role to describe that â€Å"House 124 was spiteful† (Beloved).Here the spite is alive – it is, as Stamp Paid realizes, the roar of â€Å"people of the broken necks, of fire-cooked blood and black girls who had lost their ribbons† (Beloved). What roars is the dead, the injustice dealt to more than sixty million, all alive in Beloved. The loudness betrays a sinister part of Beloved which has not yet surfaced. The loudness is the cry, the despair and the frustrations of life’s experienced by people in shackles and chains, with no freed om to live, think or feel. It is self crying to be saved from this mortal combat of pain and anguish.The deep imprint of slavery is once again brought into play when Paul D reminisces about â€Å"Sweet Home† (Beloved) Even death does not deter the human soul and human self from the desire for freedom. Though the mortal bruises hurt the body and mind, they do not completely destroy the sanctuary of the self, however fragmented and withered. This light within is what keeps humans, such as Sethe and Sixo, to keep going and to find the way to freedom, either through escape or death. The helplessness experienced as a victim of slavery tarnishes the self deeply, leaving a person dirty and unclean from within.â€Å"That anybody white could take your whole self for anything that came to mind. Not just work, kill or maim you, but dirty you. Dirty you so bad you couldn't like yourself anymore. Dirty you so bad you forgot who you were and couldn't think it up†¦ The best thing was, was her [Sethe’s] children. Whites might dirty her all right, but not her best thing†(Beloved). The inner strength of Sethe is very strongly portrayed in the lines above, showing she is willing to go to any length to protect her children and save them from getting dirty.The possessiveness and the protective aspect of maternity are very powerfully expressed in this comment. Mother love is the protector and the nurturer, but also a killer. â€Å"Slavery is not just an institution; it is a philosophy and mindset which is far-reaching in its consequences† (ROTHSTEIN The horrific memories of the past hold a powerful influence on the present life of Sethe and Denver. The re-emergence of Beloved on the scene as half human and half ghost, half child and half adult adds complexity beyond comprehension.All the powerful feminine emotions play a critical role in adding drama and despair. The entanglement of the relationships between Denver and Beloved, though sisters, expos es the deep jealousy and bitterness. The dependence and immaturity, is characterized by their selfishness and insecurity. The overcast clouds of wounds, scars and shackles, are too heavy a burden to carry from one life to another. The past is a burden, the present is a struggle and future is so foggy that the road to freedom seems lost.The insatiable desire of the fragmented self to rise in spirit to face the world is the beautiful message hidden in the heaps of ashes of the past. The message is to bury the past, loosen the shackles of the present bindings and look to future with the hope and courage. Works Cited ROTHSTEIN , MERVYN. â€Å"Toni Morrison, In Her New Novel, Defends Women. â€Å"Books. August 26, 1987, . The New York Times Company. 1 Mar 2007 . ( ROTHSTEIN ) â€Å"Beloved. † Beloved. 1998-2007. Homework Online Inc. 1 Mar 2007 . (Beloved)