Foodmaster case Study Example | Topics and Well Written Essays - 3000 words

Foodmaster - Case Study ExampleThe content study tries to analyze the issues faced by the fraternity at the first instance. The lodge had experienced spunky growth in bossiness until 2007, when its sales has f wholeen from 60$ million to 48 million. Due to fall in sales, the profit of the society was also found to fall from 25$ million (2006) to 18 $ million (2007). The context of use of the case study will analyze the issues faced by the company after implicitly flesh out about its internal and external headache environment. In the latter half, the case study will enumerate some strategies and fallacies of marketing with the help of which the company would be able to overcome the challenges of its business and prosper amidst all competition in the long run.The Foodmaster Company was founded by a group of young businessmen in 1995. The company engages in providing dairy products and is based from Kazakhstan. Its founders critically analyzed that until 1995, diary product avai lability was restrain in the country and products like yogurt was just not domestically produced in its market. In a country where dairy farming was traditionally and widely practiced, such scarcity of diary product product only signified that the segment was not exploited for commercial purpose. Hence, the inception of the company with dairy business was primarily undertaken to tap the unexploited dairy market in its domestic economy for the first instance. The companys diary factor shop in the town of Issyk was the first yogurt producing factory of the country. Overtime, the company has significantly expanded its scale and scope of business operations. At present it owns 2 dairy farms, 4 factories and 16 retailing branches. It has now owned the prestige of being the biggest dairy product producing company in Kazakhstan. The company produces a wide range of diversified dairy products to meet the requirements local demands of its domestic markets. Since 2004, the company has start ed to