International Management Essay Example | Topics and Well Written Essays - 1750 words - 3

International Management - Essay ExampleThe strike off was launched by the company Jahwa in the year 1998 and since then Herborist has experienced significant ontogenesis. Herborist has achieved $ 8.2 million of revenues in the year 2004 which led to a grand amount of profitability for the brand. The brand already has its existence in numerous European countries including Poland, Spain, and Italy with 80% growth in sales annually.The entry modes for organizations into foreign markets are considered to be of two types such as non fair-mindedness and equity modes. Non equity modes of entry comprise contractual agreements and export. The equity modes of entry are considered to include on the whole owned subsidiaries and joint venture. The best way for the brand Herborist to get get to to foreign markets such as Thailand is to enter into joint ventures with other reputed organizations that focus on personal care products in the market of Thailand. This pull up stakes provide the b rand Herborist with immediate access to the market of Thailand. Since the brand is already recognized on a global platform to provide quality personal care products, it allow for be easy for the brand Herborist to form a joint venture with another reputed personal care company operating in the country of Thailand. It could consider forming a joint venture with Sephora group in this regard. The brand will screw numerous benefits by entering into a joint venture with the Sephora group such as gaining access directly to local markets, reduction of political and marketing risk, overcoming the restrictions of host government in an efficient direction, and sacramental manduction the risk of failure. As the brand has already established a partnership with Sephora group in France, it will play an important role in their working efficiently in a combined manner in Thailand. There are also certain disadvantages in this regard such as puzzle of transfer pricing, problem of adjusting to di fferent cultures may lead to different